Full Circle Podcast Episode 26
Infiniti M35h – The World’s Fastest Accelerating Full Hybrid
Shot | Edited | Graded by Joey Camacho
Sound Design by Jay Klos
This was a three day shoot shot outside of Los Angeles, California where I did a quick run and gun behind the scenes for Critical Mass and the “World’s Fastest Accelerating Hybrid” commercial. Needless to say the pace of the actual commercial shoot was fast and, more often than not, there wasn’t more than a few seconds to get the shots needed.
The premise behind this video was to showcase the M35h being prepped for its moment on stage. The same way an actor would be prepped before going on camera, or an underdog fighter in the locker room getting ready to head out to the ring. I also wanted to call out the technical details of the shoot – the location, the cameras, equipment, planning – since there was some pretty amazing gear, and a lot going on set.
All footage was shot with the following:
Canon 60D
Canon EF 16-35mm f/2.8L II USM
Canon EF 70-200mm f/2.8L IS II
Canon EF 50mm f/1.2L USM
Tamron AF 28-75mm f/2.8 XR Di LD
Cinevate Atlas FLT Slider
Manfrotto 501HDV Head
Manfrotto 546B Pro Video Tripod
Glidecam HD – 2000
Editing was done in Adobe Premiere, After Effects, and motion tracking was done using The Foundry’s Camera Tracker.
New Work – Up in the Air
Over the last few weeks, I’ve had many questions regarding the process and details of my submission for Studio Coalition’s “White Noise” Exhibit. Many people at the exhibit, as well as through emails and Facebook, have asked me questions regarding the photography and elements used in the image. In response to this, I’ll be compiling a thorough outline of the process, some of which is loosely documented on My Facebook Page. This will include the original sketches, photos that I took, the 3D process, cross referencing for lighting, and lastly – the photoshop refining and adding of effects. Keep an eye out after the holidays!
Full Circle Podcast Episode 25
Full Circle Podcast Episode 25 by Joey Camacho
Experiment: Distraction

This is a still frame from an upcoming personal motion project I’ve been working on for the last couple of months off and on. I’ve included it as part of the “Experiment” series to keep up on my rendering and post production skills. Stay tuned!
Man vs. Mouse – A Typography Show

On October 27th, The Gallery is hosting an exhibit of Typography featuring seven designers to compare and contrast hand illustrated work and digital work. I feel privileged to be in a show with some incredible talent. I’ve admired much of their work. Guys like Josh Ruck have been killing it for years, and it’s good to see guys like Ian MacFarlane (a fellow ACAD graduate – who seems to have disappeared off the face of the earth) resurface for this show. I’m especially interested in what the hand illustrators have in store. Since I’ve recently felt the impact that solid typography and good concept can have, with my Daft Life Series, I’m sure a show like this in Calgary will turn some heads. Artist line up includes; Cody Swinkels, Davey Gravy, Ian Macfarlane, Jason Deary, Josh Ruck, Tiffany Wollman, and myself.
Full Circle Podcast – Episode 24
Full Circle Podcast Episode 24 by Joey Camacho
It’s been a couple weeks since my last Podcast, and I’m excited to announce that the Full Circle Podcast will be getting slightly reworked in the upcoming weeks. This is a new mix with some tracks that I’ve been playing at my monthly residence at UBU Lounge located in the Grande Theatre. Highly recommended if you like an immersive experience that ranges froms laidback and top notch dining to bottle service and dancing on tables. As the night evolves so does the music and it’s a great fit for the escalating style of “deep, tough, and moving” house music that I enjoy.
Studio Coalition INHALE: Toronto Exhibition 2011

On September 8. 2011, we hosted our first exhibition of the work we captured in the Dominican Republic last year. Myself, Derek Heisler, and Calvin Locke all managed to regroup over 2000kms away from Calgary during TIFF to showcase the work we had compiled. Our wonderful hosts Heather Robertson and Rachelle Wilde were a perfect fit. It was a great opportunitiy to catch up with all the people we had met last year. It was also an amazing night where we were able to connect with some of Toronto’s most talented creatives and industry elite. It was all a bit overwhelming, but exciting nonetheless.
The idea of putting together an event like this in a city I’ve never been to, during it’s busiest time of year proved to be daunting, but it was a challenge I was up for. Together with the help of some extremely amazing people we were able to put together a great night, in an incredible venue. We had resounding support from our sponsors like Absolut Elyx, Schwarzkopf Professional, XTreme Lean, Joga with Jana, MyBlackCard, EnergyXChange, and of course Bite Me Bakery.





Focus and Experiment
Lately I find myself focusing harder on the work I love, rather than the work I have to do, and it’s beginning to pay off. It seems like a slow burn at first, overcoming some of the obvious obstacles, but acting without hesitation is very powerful. These experiment posts are a small tribute to me learning from others, experimenting, and continuing to pair passion and persistence to my work.
Full Circle Annual 2011: Digital Download One Week Only!
Full Circle Annual 2011 Compilation by Joey Camacho
For one week only! Get your hands on it pronto.











